[4] In 1979, Ardaji signed boxer Muhammad Ali as a spokesperson for Toyota in Saudi Arabia and the Persian Gulf region.

[1] During the mid-1980s, it was the third largest marketing agency serving the Middle East, and filled in a highly crucial gap for connecting Western products to consumers in Arab cultures.

[7] In addition to Ardaji and Peters, other film producers of Ali were Michael Mann, James Lassiter, and A. Kitman Ho.

[citation needed] In 2000, Michael Mann became director of the Ali film, which was finally released in 2001 and featured Will Smith as the main star.

[citation needed] Later, Ardaji went into the restaurant business and founded Terra Ristorante Italiano with Boston-based chef Ken Oringer[8] in Greenwich, Connecticut, which was featured in the New York Times.