Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates.
He is the professor in Political Marketing[1] at Cranfield University.
In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean.
[3] Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context.
This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.