Paul Bassett is a brand name of coffeehouses that operates in Japan and South Korea, named after World Barista Championship winning Australian barista Paul Bassett.
The Paul Bassett branded coffeehouses, operated by Y's Table [ja], first opened in 2006.
The first Paul Bassett branded coffeehouse in South Korea opened in 2009.
[2] Initially operated by Maeil Dairies [ko],[2] the coffeehouse business was spun off into a new company, M's Seed (still a subsidiary of Maeil), in 2013.
[3] As of 2017, the chain celebrated the opening of its 80th coffee franchise in South Korea[4] with most stores located in the Seoul Capital Area.