During the 1990s, Sunich was an art student at Orange Coast College in Costa Mesa, California.
One day, he used some spare orange vinyl to create a wallet and after seeing his work, his friends expressed interest in other accessories, so he began to sew items such as guitar straps and backpacks.
A few years later, Sunich formed Paul Frank Industries (his first and middle name) along with his partners Ryan Heuser and John Oswald,[1] in order to keep up with the demand for his products.
[2] Sunich left Paul Frank Industries in November 2005, in a dispute with his business partners.
[6] In February 2016 he returned to Paul Frank Industries, now owned by Saban Brands.