[5] While working in a television studio, he met Paul Boesch, who suggested he become a professional wrestler and offered to train him.
[1][8] Jones first appeared with the North Carolina–based promotion Mid-Atlantic Championship Wrestling in 1968, forming a face tag team with veteran Nelson Royal.
[8][9] In September 1970, the duo defeated The Minnesota Wrecking Crew to win the NWA Atlantic Coast Tag Team Championship.
[8] Jones briefly returned to the promotion once more in 1980, performing under a mask as "Mr. Florida" until being unmasked by The Super Destroyer.
Jones won his first NWA Mid-Atlantic Television Championship several days later, defeating Ivan Koloff in a Texas Death Match.
Jones and Tiger Conway Jr. won the NWA Mid-Atlantic Tag Team Championship from Flair and Hawk in December 1974, losing to The Andersons in February 1975.
[1][8] In May 1975, Jones and Wahoo McDaniel defeated The Andersons to win the NWA World Tag Team Championship (Mid-Atlantic version).
[6][8][7] After the NWA United States Heavyweight Championship (Mid-Atlantic version) was vacated when Johnny Valentine was injured in a plane crash, Jones competed in a one-night tournament on November 9, 1975, to crown a new champion, winning four bouts before losing to Terry Funk in the final.
He went on to trade the championship with Blackjack Mulligan, holding it on a total of three occasions before his final reign ended in December 1976.
[1][8] After turning heel, Jones formed a new alliance with Baron von Raschke (with whom Jones had previously briefly feuded), with the duo winning the NWA World Tag Team Championship (Mid-Atlantic version) twice in 1979 and feuding with tag teams such as Flair and Mulligan and Jay Youngblood and Steamboat.
Jones' character had a "startlingly uncomfortable presence";[20] at one point, he began wearing khakis and jackboots and cultivated a toothbrush moustache, giving him an appearance reminiscent of Adolf Hitler.
This led to a memorable episode of Mid-Atlantic Championship Wrestling, in which the winner of the poster was revealed to be a young, attractive woman.
Jones then began wearing a cowboy hat until his hair grew back to conceal his baldness.
In a memorable angle that aired on NWA World Championship Wrestling, The Powers of Pain faced The Road Warriors in a weightlifting contest with $50,000 on the line.