[citation needed] He lived on a 400-acre (160 ha) working farm in Amenia, New York, and later in Piermont on the Hudson River.

[citation needed] Loeb studied the behavior of both wild and domestic animals, focusing on how they either avoided or pursued contact with human beings to their advantage.

[2] Early on, Loeb realized the need for a holistic approach when working with animals, including diet and nutrition.

He is to the canine world what B.F. Skinner, the noted Harvard psychologist who devoted himself to the techniques of shaping behavior, was to the study of man.

"[4] In 1975, the Chicago Tribune wrote: "His credits include more than 600 TV commercials, ranging from pet foods to men's underwear.