[5] Born in Wilrijk, Matthyssens in 1980 received his PhD in marketing (special licence) from Ghent University with a thesis entitled "Marktbewerking voor industriële produkten."
From 1994 to 2008 he was also Professor of Business-to-Business Marketing at the Erasmus University Rotterdam.
He has also been visiting professor at the Copenhagen Business School, and at the Stockholm School of Economics, and lectured at numerous other universities.
[2] Matthyssens' research interests focuses on "strategic buyer-supplier relations, value creation strategies, market strategy and strategic innovation in international and business-to-business markets.
"[2] Matthyssens has authored and co-authored numerous books and articles.