For much of that time, he worked in conjunction with head writer Harding Lemay, and the team garnered the show critical acclaim and strong ratings.
Rauch first co-created Lovers and Friends (January–May 1977) with Lemay; however, the low ratings under its original format prompted NBC to put the show on what would be a seven-month hiatus during the Summer and Fall of 1977, with the soap being reworked as For Richer For Poorer (1977–78).
Two years after For Richer For Poorer was canceled, Rauch teamed with the husband-and-wife team of John William and Joyce Corrington to create Texas (1980–82), a spin-off of Another World envisioned as a daytime equivalent to the hit CBS prime time soap Dallas; Rauch served as executive producer of the show (simultaneous with his showrunner duties on Another World) until 1981.
[2] Following his works on Another World (1972–1982), Lovers and Friends and For Richer For Poorer, and Texas (1980–1981), he was hired by ABC Daytime to be a producer for One Life to Live in 1983.
The final shot consisted of Rauch standing in front of the camera, smashing a cigar under his shoe, and walking away.