This work saw him recognised with a Fellowship of the British Institute of Professional Photography[1] as well as being presented with the UN/UNESCO "International Year of Light" award[2] for his images of Shanghai at night.

His signature iconic landscapes and cityscapes have been published by National Geographic and used by tourism boards around the globe, while he continues to sell limited edition prints to collectors worldwide.

Notably angered in 2015 by the increasing levels of post-processing that was becoming acceptable in the photographic world, Reiffer began a campaign (Dusck Veidh) to educate customers and viewers in the difference between "making it" and "faking it" – starting with his review of "how far is too far?

He maintains active partnerships with photographic industry manufacturers such as Rollei[15] and SanDisk,[16] along with being one of a handful of officially recognised Phase One Ambassadors worldwide.

[17] In August 2018, Reiffer produced the launch images[18] for the Phase One IQ4 Series of Medium Format Cameras, using their latest 151 Megapixel digital back.