Paul Slovic (born 1938) is an American professor of psychology at the University of Oregon and the president of Decision Research, a collection of scientists from all over the nation and in other countries that study decision-making in times when risks are involved.

[1] He is past president of the Society for Risk Analysis and in 1991 received its Distinguished Contribution Award.

[2] Slovic studies human judgment, decision making, and risk perception, and has published extensively on these topics.

His most recent work examines “psychic numbing”[5] and the failure to respond to mass human tragedies.

[6] Affect Heuristic - this is the ability to make a quick emotional decision in time of crisis.

[8] Psychophysical Numbing - this is the idea that people are not as affected by the loss of life depending on how it is presented.

The axiomatic measurement looks at how people view consequences of a risky choice and how it might impact their lives.

The Socio-cultural looks at the “effect of group and culture level variable on risk perception”.

He uses psychological research to show how mass murders do not connect in people's minds as being bad as they are.

He talks about how we said “’Never again’ after liberation of Nazi death camps”[11] but we have continued to have instances of genocide all over the world.

Slovic says, “We quickly grow numb to the facts and the math”[11] He uses statistics to show the relationship between the numbers of people presented and our level of contributions to help them.

"Facts and Fears: Societal Perception of Risk": There is statistical data for many hazards that people can perceive such as smoking, car wrecks, etc.