Paul Soubry, ICD.D, is President and Chief Executive Officer (CEO) of NFI Group Inc.[1][2] Soubry has a sales, marketing, business development, and operations background, with experience in business transformation and LEAN manufacturing.
Prior to joining New Flyer in 2009, Soubry worked for 24 years with StandardAero (a leading aviation service provider), starting as a Marketing Assistant in 1984 and progressing to President and Chief Executive Officer.
He holds a Bachelor of Commerce (Honours) degree from the University of Manitoba and completed the Executive Development program at the Harvard Business School.
[3] Soubry was the Chair of the University of Manitoba Front and Centre Capital Campaign that raised over $625 million (the largest philanthropic investment in Manitoba's history),[4][5] is a Director on the Boards of the Winnipeg Jets / True North Sports & Entertainment and The Wawanesa Mutual Insurance Company,[6] and is an active supporter of United Way Winnipeg.
[12] [13] [14] [15] [16] [17] [18] [19] [20] Soubry was named to “Canada’s Top 40 Under 40” in 2003,[21] was inducted in the Canadian Manufacturers and Exporters Hall of Fame in 2014,[22] and was named Canada's Top CEO of the Year by National Post in 2016.