She began by creating a brand of children's books, Força Africana, with black characters as protagonists, with the aim of valuing African culture.
In June 2020, she launched Afrolink, an online platform for publicising and promoting businesses and projects by African and Afro-descendant professionals in Portugal.
[2][3][4] In September 2020, she became co-host of the online talk-show O Lado Negro da Força, which showcased racialised people from a wide range of fields.
[3][4][5] In 2021, she became the presenter of the second season of RTP África's Black Excellence Talk Series and was part of the content production team for RTP2's talk-show Jantar Indiscreto, both created by Myriam Taylor.
[4] In 2022, Paula Cardoso was selected to be part of the Top 100 Women in Social Enterprise 2022 list by the Euclid Network.