Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder".
[4] Green was born in 1927 to a Jewish family in Los Angeles.
[5][6] She moved to New York City to work in advertising after graduating from the University of California at Berkeley.
[7] Green started her career with the Doyle Dane Bernbach agency[2] under Phyllis Robinson.
"[9] An early breast cancer awareness ad campaign devised by Green for the American Cancer Society is credited with saving dozens of lives.