He began his career in Vladivostok directing music videos for Russian acts such as Mumiy Troll and Zemfira before relocating to Moscow.

He is best known in Russia for the Internet-based hype surrounding his first feature film Dead Daughters, where he tried to marry horror and arthouse cinema effectively.

The film divided critics in Russia, some praised its style and message, others found the structure of the movie to be very strange.

His second film Circumstances, a romantic comedy with dark overtones, was released in Russia in September 2009, but failed at the box-office.

Ruminov once compared himself favourably to such filmmakers as Steven Spielberg, Stanley Kubrick, Jean-Luc Godard, and M. Night Shyamalan.