[1] The theatre was designed by Bertie Crewe as one of the three Glasgow venues operating as part of Thomas Barrasford's growing chain of British Music Halls, and was regarded as luxurious for its time.

The owners, Glasgow Pavilion Ltd, described its decor as "pure Louis XV", featuring Rococo plasterwork across the proscenium arch and boxes, terrazzo flooring, leadlight glazing and rich mahogany wood finishing.

[2] Many of the leading music hall artistes of the early 20th century appeared at the Pavilion, including Marie Lloyd, Little Tich, Harry Lauder, Sarah Bernhardt and a then unknown Charlie Chaplin.

The theatre continues to produce pantomime and also functions as a receiving house for plays and alternative comedians.

The theatre mainly runs populist productions and pantomimes, as well as comedians and touring bands on the 'nostalgia' circuit.

The most notable of recent performers include The Krankies, Jim Davidson, Michelle McManus and Natalie J Robb