[6] In September 2019, local car dealership Payne Auto Group assumed the arena's naming rights.

The Rio Grande Valley Flash of the Major Arena Soccer League were founded in 2012, renamed, as Hidalgo La Fiera in July 2013, and then ceased operations mid-season in December 2014.

[8][9][10][11] One notable State Farm Arena concert took place in 2009, when Mexican singer Gloria Trevi performed before a soldout crowd.

Another notable concert featured country music star George Strait in 2014 as the second-to-last show of his farewell "The Cowboy Rides Away Tour".

On October 19, 2014, the arena hosted an NBA pre-season game between the Houston Rockets and Golden State Warriors.