In January 2021, The Edinburgh Woollen Mill was rescued, but with Peacocks the ownership being transferred out of the business in April 2021 to a separate sister company called Green Spark Holdings Limited.

[1] The company relocated to Cardiff in the 1940s, the move having a profound impact on Peacocks' growth, allowing it to expand its presence in Southern England and Wales.

[11] On 6 April 2021, it was announced that Peacocks had been brought out of administration by a senior executive backed by an international consortium of investors, called Green Spark Holdings Limited.

The Edinburgh Woollen Mill Group's chief operating officer Steve Simpson will take over the business, saving 2000 jobs and 200 stores.

These franchises comprise over two hundred outlets in Africa, Asia and Europe, including Bahrain, Cyprus, Egypt, Georgia, Gibraltar, Greece, Kuwait, Malta, Poland, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Ukraine and the United Arab Emirates.