[citation needed] Every year, the Pearl Rhythm Foundation searches for young and fresh artists to mentor.
Four winners are chosen and each gets a single recording deal, publicity, and a chance to perform at the festival.
The Festival’s attendance has grown steadily, from 100 people in its first year, growing to 500 in 2013, approximately 800 in 2014 and over 1000 in 2016.
The festival has discovered, mentored and introduced new artists through its Stage Coach program.
These artists include: The Undercover Brothers, Hakim Kiwanuka, Jamila Nasanga and Giovanni Kiyingi, Arpeggio Charles Obina, and Raymond Parwot, Afrie Nasanga, Haka Mukiga, J.wonder and Lynn Aineomugisha[8][9]