Peer Impact was the name of a pay-for-download file-sharing service created by Wurld Media, Inc. As the name suggests, it utilized a peer-to-peer distribution system similar to BitTorrent to speed downloads.
To compensate users for their bandwidth, Peer Impact paid out cash-credit rewards toward future purchases.
Wurld Media is the first legally sanctioned digital distributor to sign agreements with all four of these content owners.
Although Peer Impact used a peer-to-peer architecture, it maintained centralized control of verification and authorization of downloads to ensure that only legal content was exchanged within the network.
Wurld Media, Peer Impact's parent company, was acquired for 10 million dollars by the ROO Group on February 26, 2007.