It is located at Dato Keramat Road within the city's Central Business District (CBD), and comprises office blocks, condominiums, a shopping mall and an outdoor plaza.

The area was then acquired by Ivory Properties Group and the Penang Times Square project, which consisted of five phases, began in 2005.

[1][5][7] Phase 1 of Penang Times Square includes a shopping mall housed within Birch the Plaza, a podium block that also consists of offices and commercial lots.

The mall contains restaurants, fashion boutiques, nail parlours, beauty salons and electronic stores, in addition to a handful of nightclubs.

The newest shopping mall in George Town was the retail component of Phase 2 of the Penang Times Square project.