One month later on 26 June 2010, Village Roadshow Theme Parks distributed copies of the Gold Coast Bulletin to in-park guests with a promotional cover over the top.

One of the attractions listed was an Antarctic penguin exhibit due to open by the summer of 2010–2011.

[5][6][7] Five months later in May 2011, Penguin Encounter received the Zoo and Aquarium Association award for best exhibit.

[6] Up to 5 tonnes (5.5 tons) of snow is generated daily for Penguin Encounter.

[14][15] In December 2011, Sea World welcomed a gentoo penguin chick to the exhibit making the exhibit feature 17 gentoo and 8 king penguins.