In early 2003, work began on the construction of Shark Bay in a vacant patch of land adjacent to the Mid Monorail Station and Polar Bear Shores.

[2][3][4] During the construction period seven sharks were being kept inside the main lagoon swimming pool of Sea World's Water Park.

[8] Collectively, these areas made Shark Bay the largest man-made lagoon system in the world.

[9] The bay has one of the four Animal Adventures in Sea World, requiring an additional fee.

[12] Finally, the Glass Bottom Boat Animal Adventure allows guests to view the sharks up-close from a unique angle without the need to put a foot in the water.

Additionally the international markets of the United Kingdom, Singapore and Taiwan were also targeted in other campaigns.