[2][3] In May 2016, a group of former PennySaver employees resurrected the publication in southern California's Inland Empire and northern Orange County.
The two begin to bicker over who has the prettier face and hands, but the joke is on them: When the pennysaver is delivered, they find out that they appear in an ad for beauty cream—as "before" models.
When Ron asks, “Who or what is PennySaver?”, Tom Haverford, played by Aziz Ansari, responds, “It’s a free circular with a bunch of coupons in it”.
[7] In a Season 5 episode of the CBS drama NCIS: Los Angeles, Episode 13: "Allegiance", when Special Agent G. Callen and Special Agent Sam Hanna (played by Chris O’Donnell and LL Cool J) interview a suspect, they are surprised to find that he isn't a threat, but instead an ambitious entrepreneur wanting to get his brand out there with his chosen method, the PennySaver.
In the 2011 non-fiction book It Chooses You, author Miranda July interviewed thirteen PennySaver sellers in Los Angeles to create portraits of their surprisingly moving and profoundly specific realities.