Penshoppe then expanded to Metro Manila, with its first boutique opening its doors in SM City North EDSA in 1991.

[4][3] Penshoppe previously had Ryan Agoncillo, Nikki Gil-Albert, Heart Evangelista, Jericho Rosales, Mikael Daez, Victor Basa, Bea Soriano, and Akihiro Sato as their local celebrity endorsers.

In May 2012, Leighton Meester, also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign called "All Stars".

[13] On May 6, 2015, Penshoppe revealed that fashion model and television personality Kendall Jenner had joined the clothing line's endorsing team.

In March 2018, Penshoppe announced Zayn Malik, a former member of One Direction, returned as an endorser alongside Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign.