The Pentawards was created by Jean Jacques Evrard and Brigitte Evrard-Lauwereins, founders and directors of a design agency which joined Carré Noir from 1994 to 1998 and subsequently the Desgrippes Gobé group.
The purpose of Pentawards is to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through the annual competition, international conferences, digital events, and more.
Upon seeing the packaging, the Jury validates and confirms the nomination and prize level obtained: bronze, silver, gold, platinum or diamond.
The judging process takes into account international sensitivities, cultures and markets, including a diverse mix of nationalities, ages, genders, educations, skill sets and experiences.
The event invites all of the winners to celebrate their achievements and receive their prize on stage in front of the global packaging design community.
Every two years, the winning entries appear in a reference book published by Taschen and available in French, English, German, Spanish and Portuguese.