Co-founders David Pike and Karin Sode launched a crowdfunding campaign in 2017 to launch the company with the promise of returning 75% of profits back to customers.

On 31 July 2017, the company successfully raised £487,815 from 2,059 supporters in 199 days.

The company received their Ofgem licence and launched in August 2017.

On the 14 September 2021, it was announced that the company would cease trading with immediate effect.

Several other companies, including PFP Energy, MoneyPlus Energy and Utility point, also fell within the same fortnight[4][5] on account of skyrocketing power prices.