The party was established in 2013 by popular Bulgarian punk and ska musician Svetoslav Vitkov just prior to the parliamentary election and achieved relative success by winning 1,34% of the total vote.

Following a series of events, including public debates on European policies, a lie-detector test, and Facebook voting, the party announced its 17 candidates, with most of them having never been involved in politics before.

The top two candidates were well-known - Bulgarian Academy of Sciences member and activist Hristo Lafchiev, and political scientist and renowned football fan Aleksandar Alekov.

The party soon became known for its provocative, fun and socially open rhetoric, including penalty shoot-outs with other politicians and scandalous video clips.

[5] At the 2017 parliamentary election, People's Voice entered a coalition with the Reformist Bloc, with Vitkov announced as the top candidate for the 25th electoral district, one of three that comprise the capital Sofia.