José Santos "Pepe" Romero (born 3 November 1951, in Buenos Aires) is an Argentine football manager and former midfielder.

In 1972, they won 11 consecutive games (which remains a record for lower categories), obtaining 29/30 points.

In that year, he left the institution by problems with some players and returned to it in 2007 when the team was still in Primera B Metropolitana.

On 2 April 2007, following the resignation of Nestor Ferraresi coaching for poor performance and bad football moment, Roberto Bugallo bet on Pepe Romero.

Although everything seemed to be lost and would dispute the return visitor, Pepe Romero got his team give great blow that evening in Rosario, when All Boys defeated 3–0 at the Estadio Gigante de Arroyito, achieving promotion to the Primera División after 30 years of absence in that category.