Pepero

[5] Pepero is manufactured in several flavors (as of 2024): The most prominent marketing strategy that Lotte Confectionery Corporation implements is held annually on November 11.

[13] Lotte Confectionery Corporation actively participates in social contribution with its profits on Pepero since the sales increase every year.

The major export regions such as Singapore, China, Russia, and the United States play a big stake in Pepero's sales.

Ezaki Glico’s Pocky and Lotte Confectionery’s Pepero have a long history and known as rival companies in chocolate-covered stick (pretzel).

Lotte Confectionery Corporation won the case because the judge concluded that Pocky’s product appearance cannot be protected by trade dress due to its functionality.

On July 10, 2015, Glico filed a lawsuit in the U.S. District Court against Lotte USA for infringing on the trademarks of Pocky.

Glico had registered the Pocky's three-dimensional trademarks prior to the launch of Pepero in the U.S.[31]The date is set to November 11, annually.

Pepero Almond sticks
Pocky was first released by Ezaki Glico , a Japanese confectionery company, in 1966, 17 years before the introduction of Pepero.