The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest.
"[2] Previous Coca-Cola advertisements had featured Norman Rockwell styled images of small towns and nostalgic scenes, as well as traditional figures such as Santa Claus.
During the time of the campaign, other actors and musicians have pitched the product, including Lionel Richie, Tina Turner, David Bowie, Glenn Frey, Gloria Estefan and the Miami Sound Machine and Michael J.
The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation".
Brian Swette, executive vice president and chief marketing officer at Pepsi, described the characters in it as "positive, in control and lay claim to the future—the antithesis of Generation X".
[6] The ads featured the jingle "Move Over", written by Mary Wood and Clifford Lane of the BBDO advertising agency, which contained the slogan "Generation Next".
[7][8] The lyrics of the song mock past musical styles such as "rave, rap, punk, metal" urging listeners to not "do it over, cause that's over", while embracing the "next page, next stage, next craze, next wave".