Centaur Media was traditionally associated with B2B print magazines such as Marketing Week, The Engineer and The Lawyer on a controlled circulation model.
In the words of previous CEO Geoff Wilmot: "We're publishing the titles on behalf of the advertisers but maintaining editorial integrity.
'"[3] In this period, Centaur Media embarked on a restructuring programme after the recession, with investment in its exhibition and information arms.
[5] Under her leadership, Centaur embarked on a strategy of becoming what Vidler termed a "B2B business information" group, moving away from “a reliance on tactical trade advertising”.
[7] In September 2019, Centaur Media announced that Vidler was stepping down as CEO, with former CFO Swag Mukerji succeeding her.
[8] In July 2017, Centaur Media announced the acquisition of MarketMakers, a UK B2B marketing services business, for £13.4 million.
[9] However, in July 2020, as a result of the COVID-19 pandemic, Centaur announced it was to close the MarketMakers business, with only its sister company, Really B2B, retained.