Since 2005, it has been named after its main sponsor, Pepsi; before it was named after its previous sponsor, Quilmes, and it was known as "Quilmes Rock".

It was held in several places in Buenos Aires, including the Ferro Stadium and River Plate Stadium.

It is the largest and longest music festival in the country, with more than 200,000 people attending in 2006, over 10 days.

[1] The most important national rock singers and groups participated of the festival, along with some of the most notable international rock stars.

[citation needed] Midland, Locash, Big and Rich, Lanco, The Cadillac Three, Gretchen Wilson, Lauren Alaina, Thompson Square, Ashley McBryde, Jamestown Revival, Runaway June, The Outlaws, Nora Collins, Kyle Mitchell, Gabby Barrett, Matt Bennett, Dixie Jade