The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
[7] Codes printed on Pepsi sodas could be redeemed for "power votes",[8] in a way a hybrid of a loyalty program and crowd funding.
Prior to Super Bowl XLIV, the National Football League website hosted a one-week Pepsi Refresh Project contest for ideas suggested by NFL players.
[9] In response to the Deepwater Horizon oil spill, on July 12, 2010 a special competition was announced within the PRP: Do Good for the Gulf.
An additional $1.3 million was committed to projects for communities in Alabama, Florida, Louisiana, Mississippi and Texas which were adversely affected by the disaster.
[10] The application period was a full month, the response was overwhelming, and 32 projects were funded with grants,[11] which ranged from providing mental health services for oil disaster victims, to building seafood farms to help employ displaced workers, to creating shelters for animals that lost their homes.