Perú Cola was introduced in Peru in 2002 after the take-over of Inca Kola by the Coca-Cola Company.

announced its promotion of the popular América Televisión show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola.

The labels of Perú Cola featured caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 liter PET bottles.

The promotion officially ended 15 November 2010, but the labels and stickers were available on store shelves after that time.

It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 500 ml PET bottles of Perú Cola and Isaac Kola.