Perfect 10 was a monthly men's magazine (later a quarterly), and adult website that featured high resolution topless or nude photographs of women who had not had cosmetic surgery.
[1] Perfect 10 was founded by former computer science professor, championship poker player, and hedge fund manager Norm Zadeh[2] (now Zada) in the late 1990s when a friend was rejected from Playboy because she was not well-endowed.
[4][5] In August 2005, Perfect 10 filed suit with the U.S. District Court in Los Angeles to stop Google from caching and displaying thumbnails to third party sites which offer unlicensed images from Perfect 10, arguing that this interfered with their cell-phone thumbnail offer.
[6] In 2006, Perfect 10 filed suit with United States District Court in California against CCBill for "violat[ing] copyright, trademark, and state unfair competition, false advertising and right of publicity laws by providing services to websites that posted images stolen from Perfect 10's magazine and website".
[7] In January 2011, Perfect 10 again filed suit with the U.S. District Court in Los Angeles, demanding $5m in damages from Megaupload Limited (and its CEO, Kim Schmitz) for copyright infringement.