Permanent is a 2017 American comedy film written and directed by Colette Burson and starring Patricia Arquette and Rainn Wilson.
Aurelie is the new girl in town, having recently relocated from Washington, D.C., with her parents Jim (a former steward for Air Force One) and Jeanne.
Jim is attending college on a scholarship to become a physician while Jeanne, now the breadwinner, works at the local chicken shack.
Aurelie furthers her unpopularity by overly participating in class and is frequently bullied by a group of popular girls.
She sees a sign on another beauty shop in town that advertises permanent fixes for $60 and resolves to make the money.
Jim, who wears a hairpiece, has been told by his college counselor that he must take a swimming class in order to receive his scholarship.