[1] A perpetual virtual environment is continuous online location where people, resources, applications, data and events are aggregated together and connected in order to facilitate communication, learning, collaboration, marketing, purchasing, service, support, and relationships.
Persistent environments may also be used for professional licensing accreditation and would have a continued education component of current curricula to maintain standards.
This provides an organization with an internally controlled virtual environment, implemented with their existing IT infrastructure or via an external web hosting agreement.
[6][7] Persistent environments provide ownership of data metrics, user interactions, performance and lead generation.
This enables organizations to better analyze and compare market trends, consumer habits and brand recognition against existing and future data.