As a university student at Coventry Polytechnic, Edge dj’d at local radio stations, clubs and parties and formed a friendship with 2 Tone and The Special AKA founder, Jerry Dammers.

He booked up-and-coming artists such as Sade and Grace Jones for Switch, and was hired by Simon Fuller to work a side gig as an A&R representative for Chrysalis Music Publishing.

Edge worked in partnership with producer Danny D of D Mob, and with a string of best-selling albums and hit singles including Paul Hardcastle's "19," Monie Love's "Grandpa's Party," and Adeva's "Respect," Cooltempo became the preeminent dance label of the time.

[12] At Arista, Edge continued to focus on dance and pop music, notably signing the trip hop trio Faithless, who went on to sell more than 10 million records worldwide.

[10] In 2000, with $150 million in funding from BMG, Davis founded J Records and brought Edge and other key executives from Arista to the newly formed label.

[15] With Edge running A&R, J released multi-platinum records from Luther Vandross, and Jamie Foxx, among others, as well as Mario's self-titled debut album, which was certified gold.

[20] Edge has remained involved in the process of making records at RCA, and works with A&R executives including Keith Naftaly, Mark Pitts, and Tunji Balogun.

Under his auspices, RCA has released hit records by Christina Aguilera, Chris Brown, Kelly Clarkson, Miley Cyrus, D’Angelo, Foo Fighters, Kings of Leon, Ray LaMontagne, P!nk, Mark Ronson, Britney Spears, Justin Timberlake, Shakira, and Usher, among others, and achieved breakthrough success with artists including A$AP Rocky, A$AP Ferg, G-Eazy, Childish Gambino, H.E.R., Khalid, Miguel, Pentatonix, Bryson Tiller, SZA, and Sia.

[18][30][31] In June 2016, both Edge and Tom Corson, then the president and COO of RCA, were presented with the music visionary of the year award by the UJA, the United Jewish Appeal.