Customer centricity Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania.
[1] Fader was introduced to marketing when he was a math major undergraduate in MIT by Professor Leigh McAlister.
Later in an interview, Fader called McAlister his "fairy god mother" for his career in marketing.
[2] Fader works with firms from a plethora of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
[1] In addition to his various roles at Wharton, Professor Fader co-founded a predictive analytics firm named Zodiac in 2015,[3] which was sold to Nike in 2018.