[3] He is the last remaining original investor on the BBC One series Dragons' Den,[4] and has appeared on other television programmes with similar formats including Shark Tank in the United States.

In an interview with The Times, Jones said his computer business failed in his twenties; he lost his four-bedroom home in Bray and his cars, and had to move back in with his parents.

[13] In 2005, he founded The Peter Jones Foundation, a charity to support the advancement of education in young people, particularly through teachings of enterprise and entrepreneurship.

[16] According to his website, some of his investments in businesses which appeared on Dragons' Den include luxury lifestyle and culture Wonderland magazine; Square Mile International, which provides data services for marinas and was later sold to BT; contemporary circus company The Generating Company; Synthetic Genomics; iTeddy; and Reggae Reggae Sauce.

[24] In August 2017, it was reported that Jones and his Dragon's Den and Red Letter Days partner Theo Paphitis were almost scammed by an accountant who forged cheques over a two-month period.

[citation needed] After signing a "golden handcuffs" deal with ITV to appear as their new "face" of business programming, on 21 September 2006 Jones appeared on GMTV to talk about Dragons' Den and his new ITV show Tycoon, based on American Inventor and produced by the Peter Jones Television company.

[31] In January 2010, Jones appeared alongside his Dragons' Den co-stars Duncan Bannatyne and Deborah Meaden in the fifth episode of the sixth series of Hustle.

Jones has twice participated in the "Star in a Reasonably-Priced Car" segment of Top Gear, once on his own and once with fellow Dragons' Den judge Theo Paphitis.

[33] Jones was appointed Commander of the Order of the British Empire (CBE) in the 2009 New Year Honours, for services to business, entrepreneurship and young people.