Tycoon is a British reality television show, based on the existing Peter Jones/Simon Cowell production American Inventor,[1] which began on 19 June 2007 at 9.00pm.

It was fronted by Peter Jones, who searched for entrepreneurs with ideas that he helped turn into profit-making companies, in which the winner is chosen by the public.

Iain Morgan (29), from Portsmouth WINNER: Importing and selling new radio controlled toy helicopters under the business name Bladez Toyz.

She made a strong start, developing a prototype which impressed Jones, but failed to secure funding for a trip to China to source suitable hair for use in the product.

Radio Times, despite running a three-page feature on the show and making it one of "Today's Choices" for 19 June, described it as "a wasted opportunity".

Thomas Sutcliffe in The Independent was more positive, suggesting that "it might take", though also berating Peter Jones for trying too hard to emulate Sir Alan Sugar.

Ally Ross in The Sun dubbed the show "The Crapprentice", noting that "where The Apprentice filled its hour with brilliant tasks and epic firing scenes, Tycoon has, well, nothing really".