Peter Katz

His newest feature, Pop Skull, has received positive reviews from such press as Variety,[1] San Francisco Bay Guardian,[2] and Fangoria.

[citation needed] Pop Skull was the subject an experiment in neuromarketing that mapped audiences reactions to individual scenes in the film.

Katz said that the information would be used to make more effective films that were properly marketed to audience desires.

[3][4] In addition to making feature films, Peter has organized multimedia panels at Comic Con[5] and he is the host of the Hollywood 2.0 podcast where he interviews innovators in the entertainment industry.

[6][7] Katz is the founder of the management and production company, Story Driven.