[1] He joined Harry Goodman's International Leisure Group in 1984, rising to chief executive of the tourism division.
[3] Following this, he set up Sunworld in 1991 with Spanish hotelier partners, and it was eventually sold to the Thomas Cook Group in June 1996.
[2] In November 1996, Long was appointed group managing director of First Choice Holidays PLC and became chief executive in September 1999.
[5] Post-merger, Long grew TUI Travel's profits in sometimes challenging market conditions by offering more differentiated holiday products - hotels and activities that not available through other operators - to its customers.
[9] In January 2018, Long who is chairman of Countrywide, replaced Alison Platt the CEO, who resigned after the company issued its second profit warning in three months, and its shares fell to an all-time low, while a successor is sought.