Peter Morville is president of Semantic Studios, an information architecture and findability consulting firm.

[6] Morville was a co-founder and past president of the Information Architecture Institute,[7] and has served on their advisory board.

[5] He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week, Fortune, and The Wall Street Journal.

[10] In 1998, Morville and Rosenfeld co-authored Information Architecture for the World Wide Web, which was published by O'Reilly Media in 1998.

He has been an independent consultant since 2001 through his company Semantic Studios, which focuses on information architecture and user experience for a wide range of clients.