The 5-day festival is now held every Easter at the Tyagarah Tea Tree Farm,[1] just north of Byron Bay, a New South Wales beachside town.

Drawn to music from an early age, the Sydney-born bassist played in rock, soul and blues bands during the 1960s and '70s, taking leading roles with artists including Clapham Junction, and Marcia Hines.

As a direct result of Noble's efforts, soul, jazz, blues and reggae artists found a promoter, and a wide audience in Australia for the first time.

He supplied two international acts for the East Coast Blues Festival with Canned Heat in 1990 & John Mayall in 1991 and became a director alongside founder Keven Oxford for the 1994 event.

It contributes over $40 million annually to the NSW economy, and has provided countless opportunities for local musicians, artists and business people through performance platforms, stalls, and networks.