He, Muppets creator Jim Henson and businesswoman Sophie Turner Laing founded HIT Entertainment in 1982.
Peter was also a much loved president of Royal Wootton Bassett Rugby Football Club.
Peter was instrumental in the club's move to impressive new premises at Ballard's Ash on the edge of the town.
The clubhouse was unveiled with a tribute to Peter by RFU president Robert Reeves.
[3] Peter Orton was appointed a Commander of the Royal Victorian Order (CVO) in the 2007 New Year Honours for his contribution to children's literacy.