[5] Throughout the late 1940s Thorneycroft worked assiduously to refurbish the Conservative Party after its disastrous defeat in the 1945 general election.
His opposition to the Anglo-American loan in the Commons earned him a reputation as a parliamentary debater, and when the Conservatives returned to power after the general election of 1951, he was appointed President of the Board of Trade.
He was instrumental in persuading the government in 1954 to abandon the party's support for protectionism and accept the General Agreement on Tariffs and Trade.
He resigned in 1958, along with two junior Treasury Ministers, Enoch Powell and Nigel Birch, because of increased government expenditure.
[9] Thorneycroft was a strong supporter of Margaret Thatcher's monetarist policies and she made him Chairman of the Conservative Party in 1975, succeeding his third cousin William Whitelaw.
[11] His grandfather was the Victorian Colonel Thomas Thorneycroft, a Wolverhampton industrialist, eccentric, landowner and well-known Conservative; he was asked to stand for election by Benjamin Disraeli.
Colonel Thorneycroft owned or leased various houses in Staffordshire and Shropshire including Tettenhall Towers and Tong Castle.
His great-grandfather was George Benjamin Thorneycroft, an ironfounder, JP, Deputy Lord Lieutenant of Staffordshire and first Mayor of Wolverhampton.