[1] Onward was founded in 2018 by Will Tanner, Martyn Rose, and Neil O'Brien;[2] its advisory board is chaired by Daniel Finkelstein.
[2] In October 2020, Onward stated that its advisory board also included Kate Fall, Tom Tugendhat, Kate Rock, John Lamont, James Kanagasooriam, Craig Elder, Martyn Rose, Siobhan Baillie, James O'Shaughnessy, Rupert Harrison, Richard Harrington, Anthony Browne and Claire Coutinho.
Conservative success in attracting older white men without degrees living in such towns will determine whether the party gets a majority, the think tank Onward argues.
[9] A March 2020 paper "Levelling up" argued that spending on infrastructure, culture and science was excessively skewed towards wealthier regions.
"[11] The Financial Times said the study showed that "People living in seats won by the UK Conservative party in last year's general election earn on average 5 per cent less than those in areas held by the Labour opposition.