Peter Richard Michael Williams (born June 1974) is a British businessman, the co-founder, former co-owner and ex-CEO of the clothing brand Jack Wills.
[2] Peter Williams and Robert Shaw founded Jack Wills in 1999.
[3][4] Williams was 23 when the first store opened at 22 Fore Street, Salcombe and it was created with £40,000 – the founders slept above the shop.
[7] In October 2016, Williams and private equity firm BlueGem became the joint owners, after long-standing investor Inflexion sold out after nine years.
[8] Williams owned 52% of the company,[6] but ceased to have any role in the business following its collapse in 2019, which led to a buyout of the brand by Sport Direct (now Frasers Group).