The land was owned by Atlanta founder and railroad man Richard Peters, and the "model suburban town", as it was called then, was planned by Hannibal Kimball, who was behind the once-iconic Kimball House hotel and the 1881 International Cotton Exposition.
Lots were improved by the land development company, a novelty for Atlanta at the time.
Reasons attributed were the walking distance from the horsecar lines, high prices, and the onerous restrictions as to what could be built on the lots.
[1] In 1887 Peters offered to donate 4 acres (1.6 ha) fronting on North Avenue and Cherry Street as the site of the Technological School, which would become Georgia Tech, as an alternative to Boulevard and Grant Park, the two other sites being considered for the school.
The offer was accepted, and Peters was able to sell an additional adjacent 4.75 acres (1.92 ha) of prime land for use by the school.